IMPROVING THE EFFICIENCY OF ADVERTISING ACTIVITY IN ENTERPRISES

Increasing the effectiveness of advertising activities of enterprises, especially textile enterprises, and organizing the efficient use of funds directed by enterprises to the advertising process is one of the most urgent topics today. In order to increase the practical importance of this scientific article, the advertising activity and marketing status of the member enterprises of the association "O’zto’qimachiliksanoat", which unites local textile enterprises, was analyzed based on statistical data and analytical methods. we studied.