PARTICULARITIES OF ETHICS IN THE MASS MEDIA

Mass media is the main means of communication, information and education of the general public. The key elements of media practice are ethics and social responsibility. Ethics in the mass media first of all implies the assumption of always telling the truth. Presupposes respect for interlocutors, respect for private life. It presupposes, not least, compliance with the legislation in force at national and European level. Due to the rapid development of the media in recent years, the ethical and deontological rules of the media have become a priority. These must be respected. It is the ethical and moral values of the media specialist that can maintain the quality of the information provided.

The purpose of the article is to present ethics in the mass media. The theoretical research on ethics and communication in the mass media includes the results of the critical analysis of the specialized literature.

The results of the critical analysis of the particularities of ethics and communication in the media, especially during the pandemic period, reflect the result of a thorough study of the specialized literature to which is added the own contribution regarding the role of the media in the coronavirus pandemic, stigmatization and measures against disinformation in the pandemic.