VILLAGES STRENGTHENING IN CONSERVATION OF RIVER WATER AS A NEW NORMAL INTEGRATED TOURISM DESTINATION IN BALI

ABSTRACT

River water in Bali has the potential as an integrated tourist destination and attraction in the New Normal era. Therefore, it is necessary to construct the concept of coexistence in the legal system for the management and utilization of river water. The Covid-19 pandemic has become a challenge in designing the potential of river water which has been neglected and even used as a place to dispose of garbage and household waste. In its utilization, it is no longer managed by the village (Indigenous Villages and Official Villages), river water management is carried out by environmentally concerned communities in the form of Foundation. The succeed in its management starts from education, especially to the community around the river to raise awareness and participation in conserving river water and preserving the environment. River water management is integrated with water attractions, baths, culinary, jogging tracks and fitness parks, and children's playgrounds. The creation of this new tourist destination is beneficial for the micro small and medium enterprises (MSMEs) market opportunity which directly becomes a new source of income for rural communities. Therefore, a coexistence pattern is needed in the management of river water in the perspective of "ecotourism".