Published December 10, 2022 | Version v1
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Технология SMART-маркетинг в развитии профессиональных компетенций маркетологов

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  • 1. Fergana Polytechnic Institute

Description

 The article studies Smart marketing technology as a vector of promotion in the development of professional competencies of marketers. - В статье изучается технология Smart-маркетинг в качестве вектора продвижения в развитии профессиональных компетенций маркетологов.

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Conference paper: 978-9943-8935-1-1 (ISBN)

References

  • 1. Sconyers A. Corporations, social media, & advertising: Deceptive, profitable, or just smart marketing //J. Corp. L. – 2017. – Т. 43. – С. 417. 2. Baglione S. L. Are smartphones a smart marketing buy? //International Journal of Business, Marketing, & Decision Science. – 2014. – Т. 7. – №. 1. 3. Baer J. Youtility: Why smart marketing is about help not hype. – Penguin, 2013. 4. Canalicchio P. Smart Marketing: Análisis estratégicos en entornos complejos. – LID Editorial, 2021. 5. Daszkiewicz M. Smart marketing w służbie miast //Marketing i Zarządzanie. – 2015. – №. 41/1.