Published November 25, 2022 | Version v1
Dataset Restricted

Consumer Attention and Arousal to Organic Food Packaging Using Eye-Tracking Technology

Authors/Creators

  • 1. Kaunas University of Technology

Description

The test of consumer attention and arousal to organic food packaging includes responses from 85 research participants from Lithuania. Packages of six products were tested (yogurt, chocolate, and oat flakes). Additionally, the data set provides demographic data of the research participants. The data was collected in the fourth quarter of 2021.

Notes

This project has received funding from the Research Council of Lithuania (LMTLT), agreement No [S-MIP-20-10]

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The data set is available upon request from 1 January 2024. Address correspondence to the authors: agne.gadeikiene@ktu.lt, jurate.banyte@ktu.lt.

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