Challenges and Opportunities of E-Commerce. A Contemporary Context of Pakistan after COVID-19

ABSTRACT: This research entitles us to know about the surge in trends of e-commerce in a developing country like Pakistan with real time-issues that many of its factors are facing and the potential opportunities in the Pakistan market. These different challenges are poor e-readiness, poor internet access, skepticism, and computer illiteracy. The research focuses on the hovering e-commerce opportunities that got a growth after the COVID-19 pandemic and how the socio-economic and political factors play their role in this regard. This research has used different newspaper, articles and reports as secondary data. Thus qualitative approach was used to find out the imminent opportunities and weaknesses of e-commerce in Pakistan. Finally, after detailed analysis of the data, the research concluded on how to take some lucid steps in order to sort out these issues and get advantage of the potential e-commerce opportunities in Pakistan.  

KEYWORDS: growth, opportunities, challenges, pandemic, socio-economic, political, COVID-19, e-commerce, developing economies