Route to market: Activity recommendation. Distributor business partnership scheme

Kenyans are bracing themselves for hard times ahead because of skyrocketing prices of essential items

such as food and fuel prices. This thus would lead to some of the wholesalers and retailers diverting funds

that were traditionally meant for buying slow-moving commodities to buying food and food items such as

fast-moving commodities. By partnering with distributors and creating partnerships with a few selected big

distributors who will purchase more volume on a given target thus help companies reduce Out of stock

situations and achieve our end-year target. The evaluation criteria include weekly evaluation against

targets that will be conducted and a report on volume growth from the scheme. The plan of action includes

the identification of credible big distributors who we will target. Operations implications include anticipated

additional volumes will come from the distributors' buffer and thus need to monitor buffer levels frequently.