Published June 30, 2019
| Version v1
Journal article
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PROBLEMS OF OFFLINE & ONLINE SHOPPING: A STUDY ON CUSTOMERS OF PUNE CITY
Authors/Creators
- 1. Research Scholar, Faculty of Management Studies, PAHER University, Udaipur
- 2. Research Supervisor, Faculty of Management Studies, PAHER University, Udaipur
Description
ABSTRACT
The 21st century has witnessed tremendous growth in online shopping, but it doesn’t mean that customers have switched completely from offline to online shopping. Both ways of shopping have their own merits & demerits. The objective of this paper is to study the problems faced by consumers during online & offline shopping. Result showed that in offline shopping Poor Replacement procedure was the major problem faced by customers followed by Insufficient Description. In online shopping Hidden Terms & Conditions was the major problem faced by customers followed by Insufficient Description. It has been concluded that there is a significant difference between problems faced by consumers during online & offline shopping.
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