Global Publication on Marketing Management in World

The article evaluates the global output in ‘Marketing Management’ using bibliometric methods.
The quantitative and qualitative analysis of the last 10 years of publications in the Scopus
database was performed using Marketing Management. The majority of the research was funded
by the National Natural Science Foundation of China, which contributed 24 publications; the
organisation producing the most publications was Copenhagen Business School, with 18
articles; and the most contributed researcher, Lindgreen A, belongs to Copenhagen Business
School, with 11 publications. The journals that produced the highest number of publications
were Emerald Emerging Markets Case Studies. Research takes place in many subject areas, with
the highest concentration in business management and accounting, and the most common
keyword is "marketing". The study reveals that there is a difference in the annual growth of
publications. We want to contribute more publications. Management of marketing is very
important in all fields of study.