A STUDY ON CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES

The changes become pivotal part of life. Competition, changes in technology and lifestyle in the last five years has changed the face of banking. The changes that have taken place are namely; impose on banks tough standards of competition and compliance. The E-banking become as a tool for promoting banking services and it also easy, convenience and cost saving. It facilitates availing banking products and services electronically. The customer satisfaction is very important to gain business advantages. This study focused on to know the satisfaction level of customers on E –banking services. It is the main objective of the study and through this it clarifies the major reasons for choosing e-banking services, the feasibility and the ease of doing the transaction, Awareness of customer on safety level of the transaction, the strength of transaction which taking electronically, the most satisfied services and the advantages of e-banking from traditional banking services. In this study, more than 100 responses have been collected and primary data was collected through direct questionnaires and data has been tabulated and analyzed.Finally, it can be concluded thatbanking has improve the performance of every bank. . People are stimulated from E-banking service and the growth of E-banking has helped people with convenience in. Customers feel very satisfied from E-commerce services of banks and banks also providing safety and security environment to its customers and cost saving .It facilitates availing banking products and services electronically.