USE OF NEWS DISCOURSE SEMANTICS OF PRIMITIVES IN LINGUOCULTUROLOGICAL RESEARCH

This article analyzes different points of view on such concept as the Internet discourse and its characteristics. The problem of the lack of a unified approach to the study of the phenomenon of the Internet discourse is actualized. The author also draws attention to the fact that the Internet discourse as a category associated with the functioning of implicit information itself predetermines the difficulties of perception, decoding and interpretation of the meaning of the language of the Internet communication. As a result of the analysis, the author concludes that there is a need for a comprehensive approach to the study of this issue, in the aspect of the rapid development of communication technologies in general and the Internet communication in particular, including that need in terms of cross-language comparison.