Sosyal Pazarlamanın Terörle Mücadelede Kişilerin Tutumu Üzerindeki Etkisinde Güvenlik Algısının Aracılık Etkisi

Social marketing understanding is emerging with applications aimed at creating solutions to the problems that
concern the whole society. Although it is seen that social marketing practices are more prominent in the fight
against health and poverty, it is seen that they can be effective in basic problems of society such as prevention of
terrorism. The idea of using social marketing in preventing terrorism and improving its negative effects is the focus
of this study.
It is seen that social marketing activities are frequently used in applications for health, education, poverty and
public service, but there is a lack of social marketing practices in the fight against terrorism. In this respect, the
study differs from other studies and reveals its originality by presenting findings and suggestions for the problem
of terrorism, which is one of the problems of society.
The study was applied with questionnaire technique, one of the quantitative research methods, to 420 people over
the age of 18 living in different neighborhoods of Bingöl province with different demographic characteristics. The
data collected were carried out using the statistical analysis program SPSS 21.0 and Lisrel 9.0 program. Frequency
analyzes, reliability, validity analyzes, explanatory factor analysis, confirmatory factor analysis were performed
and the mediating effect was measured in this study. As a result of all these analyzes; It has been determined that
Social Marketing Practices with the Theme of Fighting Terrorism have an effect on both Attitudes and Security
Perceptions as well as Security Perceptions and Attitudes. In addition, it has been determined that Perceptions of
Security have a mediating effect on the effect of Social Marketing Practices with the Fight of Terrorism on the
attitude of people.
It is seen that social marketing practices raise awareness by drawing attention to the problems that occur in society.
Social marketing activities that can be carried out in many areas can also be effective as one of the strategies in
combating terrorism. It is also thought that social marketing practices can be effective with the Covid-19 pandemic,
which has affected the whole world in recent years. Therefore, researching social marketing practices in different
areas and creating new strategies to solve social problems is recommended to individuals and institutions that will
work in this field.