A STUDY ON THE IMPACT OF COVID-19 ON SMALL RETAILERS IN NAVI-MUMBAI

COVID-19 pandemic outbreaks have led many countries to impose restrictions and movement controls. In Navi Mumbai, the small business sector is one of the most directly affected by the movement's control order. In fact, the impact is more significant among small retailers than its larger counterparts. Small Retailers experience business cancellation or closure and reduced income due to the closure of several supporting sectors such as wholesaler and transportation. There is still a lack of study on the impact of a pandemic outbreak on small retailers in developing countries, especially in relating to business continuity and recovery strategy. It is crucial to explore how small retailers experience crisis and what decision they make for business survival. This study represents the perspectives of small retailers in the Navi-Mumbai area, about their business continuity strategy during pandemic.