Published October 27, 2022
| Version v1
Journal article
Open
PERSONALIZATION OF SERVICES AND NEW TOOLS THAT AFFECT STANDARDS OF QUALITY IN THE SECTOR OF BEAUTY AND COMMERCIAL MEDICINE
Authors/Creators
- 1. Doctoral student of Business Administration, Almaty Management University (Almaty, Kazakhstan)
Description
Abstract
This article discusses the basic principles of a quality management system, quality standards in service organizations, the purpose of which is to continuously improve the company's activities and increase their competitiveness. The article focuses on the problem of attracting new customers in the salons. One of the basic principles of the management system is customer orientation, customer capital. The paramount importance is the provision of high-quality cosmetic services with high-quality products using the algorithm "Personalization of the offer for new clients based on the digital technology".
Notes
References:
1. Anitha J. (2014). Determinants of employee engagement and their impact on employee performance. International journal of productivity and performance management, Vol. 63 (3), 308 – 323.
2. Brady, M. K. & Cronin, J. Jr. (2001). Some new thoughts on conceptualizing perceived service quality. A hierarchical approach, Journal of Marketing, Vol. 65, 34-49.
3. Behn, R. (2003). Why measure performance? Different purposes require different measures. Public administration review, Vol. 63 (5), 586 – 604
4. Farndale E. Murrer I. (2015),"Job resources and employee engagement: a crossnational study", Journal of managerial psychology, Vol 30 (5), 610 – 626.
5. Slatten T. (2010) Do employees' feelings really matter in service‐quality management? European business review, Vol. 22 (3), 318 – 338.
6. Scott S., Odom R., (2015),"A culture of employee engagement: a strategic perspective for global managers", Journal of business strategy, Vol. 36 ( 3),46 – 56