CONTENT AND ESSENCE OF THE CONCEPT OF COMPETITIVENESS

The concept of competitiveness is applied to various subjects of economic activity, in particular, small business subjects or sectors, countries, as well as individual goods produced. Therefore, the analysis of the problem of competitiveness can be approached at different levels - at the macro level (at the level of the entire economy), at the level of the industry, at the level of the sector or at the level of clusters, small business entities and individual goods. The tiered approach suggests using a certain set of indicators for each tier of analysis and making comparisons based on them.