A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON CONSUMERS PURCHASE

Digital marketing is as a current type of marketing. Marketing activities undertaken through digital platforms allow marketers to connect directly with possible customers at a quick rate, irrespective of their topographical position. Online marketing has recently been described as one of the easiest ways to deal and interact directly with the buyer. Digital marketing is wide-based and includes developing business strategies to grow industry nationally and internationally in a highly competitive environment. Digital marketing has an imperative part to mounting the distribution of goods and services.
The purpose of this to examine the impact of digital marketing and whether it is an important tool for both companies & consumers. We have explored the effect of Digital Marketing as well as its impact on the customer's buying behavior. This study was performed on the basis of a structured questionnaire for primary data as well as a sample size of 150 respondents