QUALITY INFLUENCE CUSTOMER TO PREFER ROADSIDE TEA STALLS

Tea is the most common drink in rural and Urban area of Maharashtra, India. British has
introduce tea. This hot drink is a regular, refreshing drink, an excuse for debate. It is always
together from the social & economic culture. The various of tea that is made and sold by vendors,
the quality of tea that is sold a superior quality. Tea stall opens at 6.30 am to till 8 pm. A
chaiwallah keeps making tea. It is actually a strenuous job but the returns are very high. The
average income of a chaiwallah is between Rs 2500 and Rs 3500 per day. Researcher found out
that the average cost of a bhand of tea in the city is Rs 8-12 and a chaiwallah sells not less than 400
cups of tea per day. There are 100 ways and styles that a tea maker make and serve tea. Tea break
for some refreshment is given to the employees at industries and corporate offices. It makes a
healthy atmosphere for good work culture to the employees. Sip of tea are akin to breaths of energy
and freshness for men after their return from work at the evening. Moreover, the tea is serving in
family and friends get- together. Senior citizens and the retirees in share a great bond with tea.
There is not railway platform without tea stalls in Maharashtra. 1000 of vendors earn a daily
income by selling tea in local and express trains Tea packaging is concerned are more popular in
the areas, However, depending on circumstances, roadside vendors must comply with zoning and
licensing restrictions, health and sanitation. Problems face by consumers are ranked as a)
Improper parking facility, b) Unhygienic Conditions of the tea stalls, c) Improper shelf space, d)
Selling of other products, e) Unavailability of branded bakery items, f) Lack of knowledge of
Retailers, g) Unavailability of desirable products, h) Billing Problem. “Garam chai” is the branding
of tea.
Guests are entertained like Gods all over India. Serving tea with some crispy snacks to them is
an age-old tradition that is weaved like a thread in the socio-cultural fabric of the country. Offering tea
is a token of hospitality in Indian society. Be the season summer, winter, rainy or spring, cups of hot
tea with a plateful of snacks like samosa, kachori, aloo pakoda, mixture, potato chips, etc. are a must
in service to guests in households across the country. Indians of different age groups are in the habit of
getting up from bed and starting the day with sips of tea(chai) in the morning. Having tea in the
morning is part of their daily routine. The women in Indian households – mothers, wives, or sisters –
perform the duty of making morning tea as a habitual action and a token of affection for the family members. The making of tea by them is a sign of their love and care for the other members of the
household. Somebody wanted to enjoy a cup of tea at a similar sort of cafe devoted to tea they’d be
out of luck, even in the world’s second-largest tea producer -- and a country where people drink nearly
eight times more tea than coffee each year. The lack of a single national franchise centered on tea,
known in India as chai and served in a glass, has come into especially sharp focus now that coffee
giant Starbucks is poised to make its entry into India find nice coffee anywhere, but finding a perfect
cup of chai outside is actually tough,” “If it is good quality chai, consumer not mind spending money.
People like to see a lot of different flavours of tea, and healthy stuff like green tea.” No matter what
people say, much of the problem is image. There are numerous tea vendors who set up shop under a
tree or on the streets in India, but the quality of chai they offer for five rupees is often suspect.
Pune’s growing urban middle-class would rather pay a few extra rupees for the clean, posh settings
offered by coffee shops. In addition, selling tea has been traditionally considered a down-market job.
Coffee shops, on the other hand, have always been associated with a Western, fashionable lifestyle. A
new wave of educated entrepreneurs hopes to capitalise on this gap, keeping the essence of Indian chai
but offering a modern setting. Selling chai is considered the last way of makeing source of revenue,
the fact of the matter is that tea is a very large business in Pune Maharashtra. Roadside tea stalls offer
just masala chai, tea brewed with spices and herbs, the former engineer offers a variety including
lemon tea and green tea. tea as a healthy drink rich in antioxidants, which can boost the immune
system. “People were grateful that we were giving them a clean glass of chai in an affordable and very
hygienic setting. Consumers are looking for a change, They have been having coffee at coffee shops
for so long, that they were earning for a new concept