THE ROLE OF EFFECTIVE COMMUNICATION SKILLS IN MARKETING

Effective Communication is one of the fundamental necessities of marketing policy. It is significant in any
commerce environment and in numerous situations such as meetings or negotiations. Several professions,
however, need more proficiency in communication skills; public relation is certainly one such profession.
Professional marketing also gets benefit of superior communication skills. Hence the purpose of this paper is to
identify and discuss the significance of effective communication skills in Marketing, specifically to those who
want to use it for the business purpose as one of the tools to expand and develop their business