INVESTIGATING THE FACTORS IMPACTING THE ADOPTION OF SOLAR WATER HEATERS AMONG THE RESIDENTS OF COOPERATIVE HOUSING SOCIETIES- STUDY CONDUCTED IN CITIES OF INDIA

According to U. S. Energy Department, water heating accounts for about 18% to 25% of household energy consumption. World today faces energy security problems due to its demand and supply disruptions. Using solar energy for water heating becomes a good option. Solar energy is renewable, clean and green thus its usage helps in sustainable development. This research paper tries to identify the factors impacting the adoption of solar water heaters among the residents of Cooperative Housing Societies (CHSs) in six cities of India these factors will help the manufacturers/suppliers of solar water heaters to frame marketing strategies for adoption and augmenting the sales of these products.