SUPPLY CHAIN MANAGEMENT IN SPECIALITY STORES- A CASE STUDY OF PAI INTERNATIONALS SHIVAMOGGA

Retailing is not only an important aspect of the economic structure but very much a part of our lives. Although trading
of goods have been in existence since the olden days, it is only in the recent past that the buying and selling of goods have
become more of a formal and a brand dominated activity. In fact, today retailing is evolving into a global, high-tech business.
Nevertheless, the traditional forms of independently owned small businesses co-exist along with organized retailers like
department stores, specialty stores, shopping complexes, malls, large scale multiple chain etc. Organized retailing has emerged
in a big way since 2000 onwards and with it, we are witnessing the emergence of new forms of retailing. The retailer’s market
can be segmented on the basis of various retail formats to concentrate or focus on the needs of particular consumer groups.
Ultimately, this has led to the development of a very complex retail environment. With the increase in competition in the retailing
market, retailers are seeking new consumer groups and new way to tap this market. Some of the important reasons for the growth
in the consumer demand for retail outlet could be that there is a growing middle class of consumers with high disposable income,
rise in consumer aspiration level for global lifestyle due to media exposure etc. therefore the present study is focused on the
Supply Chain Management for Specialty stores which is leading formats of organized retailing, and also the study focused on the
implementation SCM techniques in maintaining customer loyalty.