ETHICAL ISSUES IN INTERNATIONAL MARKETING

ndividual companies further commit themselves to their own ethical standards as embodied in a
code of ethics which lays down standards for employees and for the company as a whole in business
dealings. Still other companies have built up reputations for ethical behavior without recourse to
published codes of good practice. By strengthening the role played by the developing countries in
international trade, the globalization of the economy has also encouraged greater awareness of the
commercial importance of the respect or non respect of basic standards relating to human rights. It is no
longer possible for the developing countries that want to increase or maintain their penetration of the
markets of industrialized countries to ignore the existence of various kinds of pressure existing in this
sphere