INTERNATIONAL MARKETING AND ITS CHANGING FACE

With the innocence of a child if the theory on “Market for Lemons, Asymmetric Information and Adverse Selection” is studied, one will definitely have an opinion that marketing (domestic or international) is nothing else but FRAUD. Information Technology, Audio visuals today play a portentous role in international brand selling. Today business-to-business or B2B portals act as a hub for sale and resale of goods and services. However these portals are a business unto themselves and the need for marketing is capitalized by B2B portals to grow their own business. Negative externality of international marketing can be witnessed today from the Phishing practices and unscrupulous deal on web as almost all of these are cross border concerns. At present the world is eclipsed by the Dragon’s power of having a comparative advantage in several goods. The paper deals with all such aspects related to international marketing, crony capitalism, trade negotiations, WTO and its strategies and wars as benefits. This paper has mainly an India Centric approach.