A STUDY OF HEADLINES IN PRINT MEDIA

The title of the printed matter is very much attractive, from the language-point of
view. The folk-culture, with its proverbs, idioms and sayings has been sparingly and
abundantly used in it. As the powerful, connotative language is used in the title, it is very
easy to understand the central idea or theme of the news-story. So, the readers who do not
have enough time to read the whole news-story; can grasp the matter within a few seconds
simply from its title. The point of readability is important in such cases. The readability of
a news-story depends much upon the use of language. The language used must be both
sweet and useful. It should not be barren and mechanical and denotative. Neither should it
be ambiguous, because it encourages incomplete understanding or misunderstanding of the
readers. A reader without proper understanding of the matter, often baffles, misunderstands
and then leads himself to the deterioration of the social values. For the fair understanding
of the current social life the most essential thing is living life healthily without which there
is no chance of enhancement of the socio-cultural values.
For that, the media men must use language properly avoiding the words that are
related to the caste, creed and religion as such.