CONSUMER SATISFACTION TOWARDS E-BANKING SERVICES OF SBI WITH REFERENCE TO THANE DISTRICT

E-banking services are the new mode of operation in the digital economy for the banking industry, and they increase the sector's level of competition. However, this does not imply that new technology is always advantageous. It also creates a number of security concerns and makes it impossible for some consumers to access certain e-banking services, and it is time to solve these difficulties. Analysis of online banking usage, awareness, and satisfaction among SBI bank account holders in Thane district is the primary goal of this study. Customers of the mobile banking app YONO's preference level are analyzed. Through the use of questionnaires and the convenience sampling technique, 200 samples in total were gathered. Five likert scales, percentage analysis, frequency distribution, and chi-square test were used for ranking analysis of the preference level of the YONO SBI app and customer satisfaction level for E-banking. The result showed that customers are satisfied with the YONO app by SBI and Demographic variables like age, gender, and qualification have no significant impact on customers' satisfaction level. The professional status of consumers has a significant impact on consumer satisfaction levels. The major factors which influence customers to use the YONO app are easy fund transfer and time-saving mode.