Please leave me alone! Understanding the Effect of Excessive Cold Calling on Pushing the Prospects Away: The Case of Real Estate Development Market

This study aims to create a conceptual model that identifies the characteristics that drive prospects away from cold calling and vice versa. As a result, the researcher begins by studying prior theories and models of sales management to discover the appropriate variables for this model. A model has been created and tested, providing a framework for understanding how to enhance the results of the sales cold calls on purchasing intention. In addition, the study concludes with recommendations and implications for marketing scholars and practitioners.