The Need for Formalizing Media Semantics in the Games and Entertainment Industry

The digital media and games industry is one of the biggest IT based indus-tries worldwide. Recent observations therein showed that current production workflows may be potentially improved as multimedia objects are mostly created from scratch due to insu±cient reusability capacities of existing tools. In this paper we provide reasons for that, provide a potential solution based on semantic technologies, show the potential of ontologies, and provide scenarios for the application of semantic technologies in the digital media and games industry.