CHANGING PHASE OF ECOMMERCE INDUSTRY IN 2020

The Ecommerce sector is changing very fast as the demand for ecommerce business is rising, Be it B2B type of business or B2C type of business, ecommerce has grown far behind the idea of just selling on online platform. Ecommerce platform have adopted latest technologies like Chatbots, Augmented reality to enhance the feature of the E platform and to make more buyer friendly. Not only that but also fulfilling the demands of the buyers, the ecommerce industry have tried to give personal touch to the customers, making them more comfortable than offline shopping. The paper studies the latest technologies that have been adopted by many online selling businesses which become a lesson for Indian businesses selling online. The paper uses secondary data. The entire study is based only on observation and documentary analysis.