A STUDY ON CONSUMER'S BRAND PREFERENCE OF WASHING SOAP IN MAYILADUTHURAI TOWN

Consumer is the person who actually uses a product. Thus, it becomes clear that a buyer need not be a consumer and a consumer also need not necessarily be a buyer. A buyer or a consumer becomes a customer if he regularly buys or consumes a product or service. As the market for consumer products is a highly competitive one, lack of knowledge of the behavior of buyers would enable the competitors to attract the consumer’s attention towards their products. The brand preference of washing soap by the consumers can be satisfied only by offering products that fulfill their desires. The general belief is that good quality products at a reasonable price would positively influence the buyer behavior.