ETHICAL ISSUES IN ACCOUNTING AND FINANCE: AN OVER VIEW OF HINDUSTAN COCA-COLA BEVERAGES PVT. LTD.

The Coca-Cola Company is the world‘s largest nonalcoholic beverage company. the company
own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages
but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-todrink
teas and coffees, and energy and sports drinks. Along with Coca-Cola, which is recognized as the
world‘s most valuable brand, the company own and market four of the world‘s top five nonalcoholic
sparkling beverage brands, including Diet Coke, Fanta and Sprite. Following are the objective for this
study
 To study the General application of the code of Hindustan coca-cola beverages pvt.ltd.
 To evaluate the level of Professional accountants in public practice
 To analyse the Professional accountants in business
 To bring down the level of internal frauds and errors and to build investors confidence.
This is basically a descriptive study. However, it is exploratory in nature.It is found that proper audit
system does control the accounting aspects while ethics guides the entire system of an organization in
just and right manner. Ethics can maintain the business spirit over the years. Corporate values have
shown the right path and will restrain the businesses from indulging in any unfair means. In order to
improve investors confidence the company has to:To prepare a separate set of mandatory code of ethics
covering all entities of a company.Public auditing system should be introduced to all issuing
company.Frequent follow up and speedy remedial actions.Accounting controls system should be brought
down under the new measures.Accounts should be audited twice a year.The term of a company auditor
should not be more than 3-5years continuously.Considering the misdeeds resulting from unethical
behaviour in companies like Enron, WorldCom, healthsouth, Satyam computers etc, non can deny that
highly paid professional companies impacted thousands of lives and shook the financial markets.Ethical
standards should not only set but also be met.