A PERCEPTUAL STUDY OF AGENTS UNDER MULTILEVEL MARKETING.

Multilevel Marketing is a developing concept in the area of marketing.MLM giants like Amway, Avon, FLP,
Oriflame etc. are working well all over the world and are connecting a large workforce with them. Even the biggest
marketing corporate Hindustan Unilever Ltd., has set up an additional unit called Hindustan Unilever Network
which promotes some special products under this concept. But this system always has been criticized for incurring
losses to agents and cheating them.The present paper makes an effort to measure the perception of agents under this
system. The tool employed for generating responses will be questionnaire based survey of agents to their perception
regarding Multilevel Marketing Concept, Companies and products. This study indicates that, actually, agents are
having positive perception for MLM concept, company and products.