IAPNM 2017 Book of Abstracts. IX International Congress on Teaching Cases related to Public and Nonprofit Marketing

The International Association on Public and Nonprofit Marketing (AIMPN/ IAPNM), in collaboration with the Marketing area of the School of Economics and Business of the University of A Coruña (UDC), organized the IX International Congress on Teaching Cases related to Public and Nonprofit Marketing under the motto “Utopian Marketing”. This Congress took place on November 17, 2017 at the Elviña Campus of the UDC in A Coruña (Spain).