Dijital Yerlilerin Dijital Kamu Diplomasisi Uygulamalarına Yönelik Algısı: Kültür Diplomasisi Özelinde Bir Değerlendirme

As a result of the communication age, states' desire to know other societies and their desire to communicate have brought a wide variety of communication efforts to the fore. The process that starts with diplomacy II. As a result of World War II, it turned into public diplomacy activities. Public diplomacy reveals the soft power of states rather than their hard power. Cultural diplomacy, which is a pillar of the said soft power, is one of the active fields of activity of public diplomacy. With cultural diplomacy, states can explain their own cultures, lifestyles and unique life practices to their target audiences and share them with them.

As a result of the changing dynamics of the era, public diplomacy has updated itself. The emergence of the Internet has changed many systems in the world. Public diplomacy has also been affected by this situation and has created itself in the digital field. Therefore, it is seen that the public diplomacy activities of states are mostly applied digitally today.

In this study, an evaluation was made about how the digital culture diplomacy activities of the states should be in order to influence the digital natives. Within the scope of the study, various results have been reached such as that the states are focused on transparent information in their activities in digital culture diplomacy practices for digital natives, they use too much visuals and they avoid activities that restrict freedom.