TOURISM TEXTS AND THEIR PRAGMALINGUISTIC FEATURES

This study is devoted to the creation and analysis of a communicative-pragmatic model of the presentation text of a tourism destination. The presentation text is at the center of social communication; therefore, it is of interest to create universal linguistic models within the framework of the theory and style of the text. This article is complex in nature, due to the specifics of the studied material, which combines the features of advertising, tourism discourse. According to the views of linguistics, it is fundamental to study the linguistic embodiment of strategies for speech impact on the target audience, the communicative context, which is formed from several sub contexts. The work is due to the increasing attention to research carried out within the framework of the communicative-pragmatic paradigm of knowledge. It is extremely important in the work to address the communicative-pragmatic aspects of the language. This approach to the study of presentation text allows us to comprehensively describe the model of the text and characterize its elements. In addition, linguistic modeling is globally associated with the systematization of humanitarian knowledge, its modernization into precisely defined concepts and structures.