Neuro-Marketing: Opportunities and challenges in India

Neuro-marketing is the new revolutionary idea in marketing research as it combines the ideologies of psychology, neuroscience, economics, and marketing. India being a briskly growing economy with a large consumer presence and buying capacity is a ripe field for the philosophy of Neuro-marketing, this review plans to delve deeper into this notion of Neuro-sensory marketing and its status of opportunities and challenges in the Indian market. This review has expanded on the uses of Neuro-marketing in telecom, medical tourism and retail marketing which has successfully been known to exploit the principles of Neuro-marketing to boost their sales. But this kind of marketing is not deprived of ethical concerns regarding the consumer's privacy and confidentiality. We interviewed five marketing experts and they feel that neuro-marketing has good potential in India.