Marketing activities management system

The subject of the research is the theoretical principles of marketing management of agricultural
enterprises in Ukraine.
The purpose of the study is to determine the nature and role of marketing management in the
enterprise, to determine the stages of the marketing management system to increase the efficiency
and competitiveness of the enterprise.
Research methods. The system approach, dialectical method of scientific knowledge, analysis and
synthesis, method of comparison and generalization of data are used in the work.
Results of work. The article analyzes the modern approaches to defining the essence of
management, which allowed to clarify the concept of «enterprise management system». The study of
the elements of the system, which include the purpose and objectives, subsystems, functions, subject,
object, principles and support. The purpose of the marketing management system is to bring the
existing state of the system to the desired state.
Field of application. Marketing.
Conclusions. The content of functions and principles of the enterprise management system is revealed.
The definition of «marketing management system» as a set of elements whose relationship is provided by
the purposeful action of the subject on the object, which is organized to provide the subsystem of marketing management subsystem desired state, which differs from existing disclosure of the relationship of individual elements marketing systems, taking into account the purpose, as well as complexity.