A CRITICAL ANALYSIS OF SUSTAINABLE BUSINESS POLICIES OF TATA CONSULTANCY SERVICES LIMITED (TCS)
Authors/Creators
- 1. Research Scholar, Srinivas University, Mangaluru, Karnataka, India
- 2. College of Computer Science & Information Science, Srinivas University, Mangaluru, Karnataka, India
Description
Company analysis is one kind of tactic in research methodology to study the different aspects of the company such as growth in terms of asset or economy or employee strength etc. There are several industries and numerouscompanies in each industry. Here each company follows different strategies to step up the industries there by to survive and make profit. Software industry is also a type of industry is a big boon for most of the young population who are anticipating to beginning their career in this field. Software and Information Technology (IT) is one of the segments where number of departments are working together to develop product or to give services. TCS (Tata Consultancy Services Limited) is one of the most reputed Indian based IT company particularizes its business all over the world around 46 countries. It is leading information technology firm and software outsourcing organization in the world. In its journey of business, it was partner with many companies from past 50 years. TCS deals with consulting-led, cognitive powered, incorporatedselection of business, machinery, facilities and solutions. In terms of market capitalization, TCS become the second top company in India. According to Forbes’ most innovative company list TCS placed 64th rank in all over the world and 1st rank in India. It service provider sector TCS has second place in all over the world. In this paper isscrutinized how the company’s growth takes place from 1968 to till date. And what are the other software companies in India that compete with TCS, Different industries in which TCS expands its business wings, different products and services of the company and various strategies used by the company to expand its business and market capital. Contribution of the company to software industry as well as our nation and listed number of awards and accolades received by the company and also explored some problems faced by software companies in India including TCS. And finally we analyze the business strategies of the company using SWOT analysis.