Published August 30, 2021 | Version v1
Conference paper Open

SMART: a Tool for Trust and Reputation Management in Social Media

  • 1. Klagenfurt University
  • 2. Utrecht University

Description

Social media platforms are becoming increasingly popular and essential for next-generation connectivity. However, the emergence of social media also poses critical trust challenges due to the vast amount of created and propagated content. This paper proposes a data-driven tool called SMART for trust and reputation management based on community engagement and rescaled sigmoid model. SMART's integrated design adopts a set of expert systems with a unique inference logic for trust estimation to compute weighted trust ratings of social media content. SMART further utilizes the trust ratings to compute user reputation and represent them using a sigmoid curve that prevents infinite accumulation of reputation ratings by a user. We demonstrate the SMART tool prototype using a pilot social media application and highlight its user-friendly interfaces for trustworthy content exploration.

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Funding

ARTICONF – smART socIal media eCOsytstem in a blockchaiN Federated environment 825134
European Commission