Does Facebook advertising really help Filipino start-up businesses to grow?

Abstract

     This study explored the effectiveness of Facebook advertising within the Filipino starting business owner. Social media are the platforms that they use to market their products and one of those isocial media app is Facebook. This study attempted to answer the question: Does Facebook advertising really help Filipino start-up businesses to grow? Because it has recently gained huge popularity for marketing, the effectiveness of Facebook as a way of advertising in the Filipino start-up business community. There were 15 participants who joined for the focus group discussion to discuss their thought on facebook advertisement. Results suggested that indeed facebook advertisement is effective as long as you know what your consumers and potential customers want.