Factors Influencing the Attitude of Filipino Consumers to Shop Online amidst COVID-19 Pandemic

Abstract

          With the COVID-19 pandemic hitting the Philippines for the past two years, and as a result the e-commerce expanded and became more significant, a research of online customer behavior is particularly important. The goal of this research was to study the factors influencing the attitude of Filipino consumers to shop online amidst COVID-19 pandemic. This study used a qualitative research approach, and the data was collected through focus group discussion that consists of 15 students from Far Eastern University. The research revealed that there are numerous factors that influence people to shop online, and e-commerce has different advantages and disadvantages for Filipino consumers. The research also concluded that while there are issues with online shopping, Filipino consumers to continue to utilize it as it provides them with a lot of advantages.