The Implication of E-reviews in Product Marketing

Abstract

This research paper entitled discussed how e-reviews affect small Filipino online businesses with existing online platforms such as Facebook, Instagram, Shoppee, Lazada, and others. This research study also discussed how businesses utilize e-reviews in everyday operations. A total of 15 small Filipino online business owners were interviewed for data gathering. Analyzing the information gathered, it was shown that e-reviews indeed have a strong implication or effect on the operations and success of the business as it helps the business owners to gather feedback, determine possible improvements to make in its services and products, being utilized as a marketing or advertising tool, aids in the purchase decision-making of potential customers, and reflects the level of satisfaction of the customers.