IDENTIFYING SMARTPHONE CONSUMER PREFERENCES IN A CHANGING TECHNOLOGY

Purpose – To figure out the factors that impact purchase intention of technological devices in a technology changing world. The role of loyalty of consumers versus common purchase intention factors.

Methodology/approach - Initial data from this study were collected from 126 respondents. The responses obtained were analyzed by several statistical tools, such as descriptive statistics, joint empirical distributions, and multinomial regression analysis.

Findings – As age increases, people feel that their smartphone devices are complicated to use. Because of the technical difficulty, they choose to use non-advanced devices. But there are a large number of smartphones accessible to a higher age. This study revealed that brand loyalty, prices, and smartphone design influence a consumer's purchase decision on a smartphone.

Research limitations/implications – It is conducted in one country and should be expanded to other countries. The age of the respondents seems to be very crucial, so the age distribution of respondents should be enlarged., words, words.

Practical implications – This study deals with an essential issue of globalization: the loyalty of consumers to devices and producers and changing and improving technologies.

Originality/value – Identification of the significant constructs on the revealed preference of consumers in changing technology.