STUDIES AND RESEARCH REGARDING THE ONLINE MARKETING AND THE RELATED CONSUMER BEHAVIOR

Purpose – This paper aims at highlighting the importance of online marketing in the Internet and e-commerce age, providing, at the same time, a basic understanding of the main techniques that can help a business stand out organically (for free) in the online environment.

Methodology/approach – This paperwork comprises a marketing study on the consumer behavior in relation to online marketing. This marketing research is a quantitative one, the survey being the method used, while the questionnaire is its research instrument. The sampling method used is a random one, based on accessibility. A sample of 331 natural persons has been surveyed.