DIGITAL TECHNOLOGY THROUGH WEBSITE CONTENT AS MARKETING COMMUNICATION STRATEGY OF HALAL FASHION

Abstract: Indonesia, as a biggest population country in the world should notice the halal product consumed in daily life. Halal term refers to some indicator, raw material, supply chain management until marketing process. The implementation of digital technology in marketing process is expected to increase brand awareness and profit the fashion halal. The research subject is the first world halal socks company website as media promotion and information to accelerate the brand awareness as halal socks. The approach used in this research  is qualitative method. It is in-depth interview and observation through the website. The process of data collection is conducted through interviews, observations of website design. The result of the study is increasing the brand awareness by using website technology consists of two pages including admin page content and main page content which can provide the information and friendly user system of halal fashion product to provide  up to date online information the brand awareness of consumer. The use of website as a marketing and promotion medium is to provide up to date online information to become an alternative promotional of brand as part of marketing communication activity, which has a wider reach and it is expected to expand market share and brand awareness.