SOCIAL ADVERTISING IN THE STRUCTURE OF COMMUNICATIVE ACTIVITY OF SOCIETY

Purpose. The study aims to study the place of social advertising in the structure of communicative activities, its impact on the interaction of social actors, identifying factors of social advertising and how society and people respond to this type of communication and how it affects their social development. Social advertising is a means of disclosure and acceptance, attracting attention and influencing the internal processes of society. In the structure of communicative activity, it plays the role of a consolidator and reveals the acute themes of man in society, helping to achieve socially useful goals and promote universal values.