The Effects of Social Media to Enhance Employees' Intention in Organizations in Vietnam: Through Motivation, Knowledge Management and Employees' Performance
Authors/Creators
- 1. School of Management, Hefei University of Technology, Hefei -230009, China
Description
The purpose of this study is to investigate how social media (SM) effects on organizational employees’ motivation, knowledge management (KM), employees’ performance (EP) and how does these effects on employees’ intention. A theoretical model is integrating with the help of Self-determination (motivational) theory through KM, EP and employees’ intention. A questionnaire-based study was designed to test the aforementioned model. The quantitative data (n=349) is collected from different organization of Vietnam and analyzed through Partial Least Squares-Structural Equation Modeling. The results indicated that SM has positive and significant effect on employees' motivation, KM and their intention. However, this has not significance effect on their performance. Additionally, all the factors' moderating effects are positive and significant. The findings have some theoretical enlightenment and practical implications.
Originality: This is one of the few studies, which investigate the interrelationships among SM, KM, employees’ performance on their intention and the first to test the model with self-determination theory factors on organizations in Vietnam.