Storytelling and its influence on the tourist promotion of the national sanctuary of Huayllay, Pasco Region-2021

Background: The objective of the study article was to determine the influence of Storytelling in the tourist promotion of the National Sanctuary of Huayllay

Methods: For which a quantitative approach study was used, pre-experimental design with a single control group, the study population consisted of 19 visitors to which (Pre test-post test).

Results: The information collected was processed through the statistical program spss, and then the Eta analysis was performed to determine the degree of influence between the variables of study. The result obtained was 0.677/0.795, which indicates that storytelling does influence the tourism promotion of the place. The importance of the study consists in the investigation of a new commercial communication tool known as storytelling, which appeals to the emotional factor, and which already represents a successful model in different countries of the world, since it has reached an extraordinary importance in the decision-making process of potential tourists and has turned out to be an excellent alternative for the promotion of tourist destinations.

Conclusion: The study was able to demonstrate that Storytelling can be used as a tool for tourism promotion not only at the level of the locality of the area of the study site, but also at the national level.

Background: The objective of the study article was to determine the influence of Storytelling in the tourist promotion of the National Sanctuary of Huayllay

Methods: For which a quantitative approach study was used, pre-experimental design with a single control group, the study population consisted of 19 visitors to which (Pre test-post test).

Results: The information collected was processed through the statistical program spss, and then the Eta analysis was performed to determine the degree of influence between the variables of study. The result obtained was 0.677/0.795, which indicates that storytelling does influence the tourism promotion of the place. The importance of the study consists in the investigation of a new commercial communication tool known as storytelling, which appeals to the emotional factor, and which already represents a successful model in different countries of the world, since it has reached an extraordinary importance in the decision-making process of potential tourists and has turned out to be an excellent alternative for the promotion of tourist destinations.

Conclusion: The study was able to demonstrate that Storytelling can be used as a tool for tourism promotion not only at the level of the locality of the area of the study site, but also at the national level.