Strategic implication of the global mobile phone industry: Analyzing COVID-19 impact from competitive viewpoint

The purpose of this study is to analyze the present pandemic impact for Coronavirus Disease 2019 (COVID-19) on global mobile phone industry specifically focusing on smartphone demand and sales in context of strategy implementation. Here the author tries to show the competitive scenarios of global mobile phone companies in current situation. This study is based upon a systematic literature review and analysis of published secondary data. The global mobile phone brands were progressing aggressively overtime especially for smartphones. A sudden unexpected situation that is known as global pandemic declared by WHO about a century later in the history of human civilization stops this progress and makes companies bound to go backward. The findings of this study suggests that there is significant negative impact of COVID-19 on global mobile phone brands primarily especially in the big markets of this industry likely China, India, USA, Europe but later on it can be seen some positive impact on the industry too especially in some developing countries. The positivity of this industry is due to the expanded demand for the mobile phone as some sectors like education shifted online which triggered up the need for purchasing new smart devices like laptop, smartphone, tab etc. The outcome of this study is useful for the industry policy maker, investor, user, and other stakeholders of global mobile phone industry to understand and tackle present and future COVID-19 situation. Finally, some strategic approaches are discussed and appropriate solutions are suggested to cope up with the pandemic situation and attain success.