Published March 30, 2022
| Version v1
Conference paper
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The Detection of New Store Openings Using Spatial Interaction Models
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Description
This paper reports on the development of a large scale spatial interaction model using loyalty card data from a major UK grocery retailer, with the aim of being able to predict the location of new stores opening. We cover the implementation of the model, the choices of data adjustments, current model performance and the effects of new store openings on existing stores.