COMPARISON STUDIES BETWEEN STRATEGIES OF MARKETING OF PHARMACEUTICAL MARKETING BEFORE LOCKDOWN AND AFTER LOCKDOWN IN DHARMAPURI DISTRICT

Drug companies rely on their marketing activities to influence physicians. The studies showed that the activities of pharmaceutical companies to manage physicians prescribing behavior in developed countries especially in my locality, However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in Dharmapuri district. The objective of this research was to examine and comparison between before and after lockdown, the drug companies’ strategies on physicians’ prescription behavior in Dharmapuri market concerning physicians’ demographic variables quantitatively. Pandemic and lockdown situations effectively make change in the strategies pattern of marketing of pharmaceutical products.

Keyword:  Pharmaceutical Marketing, physicians, Marketing Strategies