Published September 8, 2016 | Version v1
Journal article Open

REASONS FOR SELECTING A RETAIL STORE AND THE SATISFACTION LEVEL OF CUSTOMER’S

Authors/Creators

  • 1. Assistant Professor & Head, Department of B.Com (BPS), Sree Saraswathi Thyagaraja College, Pollachi, Tamilnadu

Description

Consumer is the nerve centre around which any business revolves. Same is true in the case of retail business also. Consumer behaviour signifies the totality of consumers decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decision-making units. Consumer behaviour frequently involves decisions within retailing contexts or with retail phenomena serving as boundary or framing conditions.

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References

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